Taxx Pop-Up Shop
Group Exhibition
Group Exhibition
The Taxx pop-up shop was a collaborative project aiming to highlight the price discrepancies between men’s and women’s products.
As a group, we set up a pop-up shop, where all of the men’s products were more expensive than the women’s. We reversed the roles in order to show how ridiculous it is that women’s products, that are seemingly identical to the men’s, are seeing such a big markup.
As a group, we set up a pop-up shop, where all of the men’s products were more expensive than the women’s. We reversed the roles in order to show how ridiculous it is that women’s products, that are seemingly identical to the men’s, are seeing such a big markup.
As a group, we made the whole design identity for the shop, including posters, signs, coupons and tote bags. Along with this, we also made a zine that was intended to be taken away from the shop, explaining the price discrepancies.